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Author name: Kavita Arora

Practices to put your mobile app in the mainstream

Just making a great app isn’t enough these days because the market is oversaturated with hundreds of thousands of other apps. There is a lot of competition for attention, especially when you consider that at least a few of those MOBILE APPs will be having  the same things that you are. Few things that will make sure …

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Node.js

Node.js framework has emerged as an excellent tool for developing real-time web apps, as it curtails the complexity associated with the application development and allows to speed up the software development process. It is a highly preferred server-side framework for web application development. Node.js is a JavaScript runtime environment. Apart from providing you the added advantage of …

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Video Marketing

With the rise of mobile technology and smartphones people are now turning towards digital content, and more specifically video rather than traditional media, to gather information, brand awareness and entertainment and content. Due to the popularity of videos and a change in consumer habits, brands are now focusing on them for advertisement of their company …

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Practices Considered To Boost Website Traffic

Having an online presence has never been more important in today’s ever changing digital world.  One of the most  important questions is “how can we drive more traffic to our website?” One of the first steps of any successful online strategy is to engage with your audience by creating high quality content. The use of …

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Voice Searches

Some people use VOICE SEARCH more than once a day, according to Google. Only 36.7% hadn’t yet tried voice assistants. Nevertheless, increased adoption of smartphones and voice assistant and voice search tools, coupled with enhanced user experience, are likely to drive a seismic shift in how marketers manage search engine optimization. Search has been incorporating semantic …

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