Choosing a Domain name should be a bit selective because it is either going to last a long time or be a pain to change. There are quite a few important things everyone should consider before picking a domain name regardless of whether you have a new business freshly hatched or an existing brand that is ready for a strong web presence.
A long name of any sort is hard to remember, which is exactly what you don’t want when it comes to your domain. Plus the longer it is the more likely someone might misspell it. When you want someone to share the name of your domain they should not get tongue tied with the pronunciation. There are millions of domains out there so it makes sense to have a memorable name. It helps to try and related the name to what it is you actually do as a business as well.. You want a powerful name that is something you can easily market and is not generic which gets easily lost in the shuffle. While you are performing these steps it is important to do your research. There are millions of domains already in existence and you need to be careful when you are considering yours. You don’t want to confuse your domain with something similar and you also don’t want to step on an existing trademark.
The bottom line is that having a great domain name is just as important as the name you choose for your business; it should take a lot of thought and ample consideration.