Just making a great app isn’t enough these days because the market is oversaturated with hundreds of thousands of other apps. There is a lot of competition for attention, especially when you consider that at least a few of those MOBILE APPs will be having the same things that you are. Few things that will make sure people stand up and take notice of this wonderful new app you have created.
Beta testing is one of the best ways to get people excited about your app, all while taking care of an important step in development. Video game makers are really getting good use out of this technique because they not only get people to help find problems and bugs for them, but they can also increase buzz, find brand ambassadors and have a list of potential customers all while doing something you need to do anyway. Press releases are one of the best old school methods that still work wonders. Find as many contacts in the media and online news sites that you can. This will quickly and effectively promote your launch. You must have good App Store Optimization which means using SEO techniques geared for the store. Social media platforms offer one of the best ways to be noticed simply because it exposes your product to the largest audience that is using a mobile device. A strong marketing campaign should involve social media promotions to try and help push growth. Loyal users are the key to any successful app. With the majority of people dropping an app after just a few months, not only do you need to constantly find new customers but you need to work hard to keep current customers. Or If you have created something amazing you should be putting it out there for people to see with the possibility of winning an award while gaining more exposure. The bottom line is that it is very hard to get your app noticed amongst the millions of other apps in existence.