How websites can affect your conversion rates

Mostly total marketing budget is being spent on bringing visitors to their website while very little of the resources are being dedicated to conversion optimization. SEO, PPC, and other ways of generating traffic to a sales page is only the first half of the battle—Websites should apply the following tips to product pages to improve conversion rates to complement their lead generation campaigns. Here are some web design guidelines that can help you improve coversion rates and turn those visitors into customers.

  • Clean and clutter-free designs allow your landing page to make maximum impact on the visitor. As soon as a visitor lands on the homepage, they should be able to immediately discern what exactly you business is all about and what kind of products or services they could find there. Products and display large, high-quality product images can help a lot.
  • In addition to text and images, videos are a dynamic and engaging way to explain the usage and benefits of a product, especially in the content would be complex or lengthy. Be sure to create and embed quality videos in the product page and optimize the videos before loading so that the page size and loading time does not hamper the quality of your visitors’ experience.
  • Discounts are often a reason for customers to be shopping online in the first place and incorporating them in the homepage of your site can create a powerful reason for a visitor to become a customer.
  • You should give your potential customer a sense of direction as to how they will explore your website once they land on it. The path needs to be well. You can keep the products under the right product category and try to design a drop down menu so different parts of the page can be accessed from any point in the website.
  • By keeping track of past purchases, you can make rational and attractive recommendations that will likely lead to further purchases.
  • Customers appreciate the ability to know exactly what is entailed in their purchase from the beginning and will not likely be impressed with a website that keeps shipping fees hidden. If you offer “free shipping,” make sure that it is mentioned in the product page.
  • Create a user-friendly checkout page that will make the process easy for the customer. It will be a waste of all your previous efforts if the checkout page ultimate confuses or frustrates the customer.


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