Facebook is providing businesses with the largest advertising opportunity since search. There is one social network that ALL marketers simply cannot ignore i.e Facebook. As a modern-day marketer, it is to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects. There is one force dominating modern-day society: social media. We all know this because likely check your Facebook, Instagram, and Twitter feeds several times a day. Every person do the same.
Facebook has a user base larger than the population of China. The reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. Facebook ads tend to cost a fraction of what other online marketing channels cost. Along with different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers. Once you’ve found an audience that converts like crazy, you can clone them.