The goal of RELATIONSHIP MARKETING is to focus on building stronger loyalty and long-term customer engagement rather than on quick, short-term customer acquisition and individual sales. This helps companies develop strong, emotional customer connections to their brands that drive word-of-mouth promotions and lead generation. Through meaningful customer relationships and conversations, companies create loyalists and brand advocates. Companies that do relationship marketing well set the bar high for other brands vying for more meaningful connections.
So, how can companies develop community and personalize their outreach efforts. Data. We now have data in easily accessible and interpretable formats through which we can develop strong relationship-marketing plans. In 2016 and beyond, personalized, data-driven marketing will become increasingly important. Intrusive, mass-target approaches to marketing will slowly dwindle as marketers who focus on relationships grow their businesses. All solid relationships are built on trust. Transparency between customers and brands is essential, so companies must keep this in mind when mapping relationship marketing tactics. The opportunity for brands to be connected with their customers and prospects is set to be closer than ever, Enter relationship marketing.