There is a popular saying that what you see is what you sell, implying the need to make a certain product appealing from the outside. In this modern era dominated largely by computers and smart technology, people tend to apply the same logic too. For a business, digitalization is crucial to survive and grow. Owing to this, custom software development or web development has seen a significant rise in the demand in the past couple of years. For a website to sell in the digital market or for an app to grow popular, its user interface is important. User interface lies at the front end and determines the aesthetics of a particular app or website. For that reason, IT concerns hire frontend developers dedicating a lot of time beautifying the front end of a website. 
However, what they fail to understand is that backend web development is the core of a website or an app. In Addition, backend is the largest part of a website which is unseen, just like that portion of an iceberg that lies underwater.
Here are some of the reasons why backend requires more importance:
Backend is the brain of an application:
For any concern to develop state of the art websites, it is crucial to hire backend developers that are skilled and experienced. Backend consists of database, web server and application logic, the brain of an application. Only with its successful development, the success of an application assured.
Backend is where the data lies:
Backend consists of the whole database. All the important data of users is keep secure into it. It is the duty of a web development company to ensure the privacy and security of data, for data breach may lead to serious repercussions. Thus skilled backend developers are crucial to uplift the security level in the backend architecture.
Impacts a website in the longer run:
For a custom software solutions enterprise, reputation, in the long run, is necessary. Frontend may grab consumers with its aesthetics but it is the backend that provides functionality and latest upgrades.
Backend adds utilities and features:
All the attractive features, color scheme, and user display are coded by backend developers. Thus, it helps in giving all the rich and innovative features a structure in reality.