{"id":435,"date":"2016-10-25T13:25:33","date_gmt":"2016-10-25T13:25:33","guid":{"rendered":"http:\/\/blog.onclickinnovations.com\/?p=435"},"modified":"2016-10-25T13:27:49","modified_gmt":"2016-10-25T13:27:49","slug":"conversions-bounce-rates-e-commerce-business","status":"publish","type":"post","link":"https:\/\/onclickinnovations.com\/blog\/conversions-bounce-rates-e-commerce-business\/","title":{"rendered":"Conversions &#038; Bounce Rates :: E-Commerce Business"},"content":{"rendered":"<p>Reducing <a href=\"http:\/\/blog.onclickinnovations.com\/conversions-boun\u2026ommerce-business\/\">BOUNCE RATES<\/a>\u00a0should be a priority for any ecommerce business, so getting a professional web designer to help you address this issue may be a good idea if you are aiming to increase conversions.\u00a0 For the uninitiated, the bounce rate is the statistic which indicates the percentage of visitors who arrive on a site and then leave without visiting any other pages. There are a number of reasons that this might occur. If users arrive on your site and find that the content there is relevant to their needs, well written and engaging, then they are more likely to spend time digesting it. But optimising content to encourage visitors to head to other pages, how you display the material is equally important.<br \/>\n<span style=\"font-style: inherit;\"><br \/>\n<\/span><span style=\"font-style: inherit;\">The layout of text is essential as you need to make it easy to read and digest. Shorter sentences are desirable, while paragraphs containing three sentences at most will work best.<\/span><span style=\"font-style: inherit;\"> Popups are routinely pinpointed as a source of user frustration, which is why they should be avoided at all costs. This not only includes popup ads, but also interstitials which sites use to advertise promote mailing lists, surveys, app downloads and other elements to visitors.<\/span><span style=\"font-style: inherit;\"> Even if a page is well designed and has strong content, bounce rates may remain high if visitors arrive, find what they are looking for and are given no reason to remain on the site. So including a call to action on landing pages to encourage the desired action is an important tactic in good web design and conversion rate optimisation.<\/span><span style=\"font-style: inherit;\"> Either way, its inclusion will assist in minimising bounce rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reducing BOUNCE RATES\u00a0should be a priority for any ecommerce business, so getting a professional web designer to help you address this issue may be a good idea if you are aiming to increase conversions.\u00a0 For the uninitiated, the bounce rate is the statistic which indicates the percentage of visitors who arrive on a site and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/onclickinnovations.com\/blog\/conversions-bounce-rates-e-commerce-business\/\"> <span class=\"screen-reader-text\">Conversions &#038; Bounce Rates :: E-Commerce Business<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[177,181,179,178,180],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversions &amp; 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Looking at the numbers, there are clear indications that UX design can play a major\u00a0role in key aspects of your online success. UX design is still in many ways an abstract\u2026","rel":"","context":"In &quot;Custom Software Development Solutions&quot;","block_context":{"text":"Custom Software Development Solutions","link":"https:\/\/onclickinnovations.com\/blog\/category\/custom-software-development-solutions\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/09\/ue.jpg?fit=1200%2C651&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/09\/ue.jpg?fit=1200%2C651&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/09\/ue.jpg?fit=1200%2C651&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/09\/ue.jpg?fit=1200%2C651&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/09\/ue.jpg?fit=1200%2C651&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":404,"url":"https:\/\/onclickinnovations.com\/blog\/practices-considered-to-boost-website-traffic\/","url_meta":{"origin":435,"position":1},"title":"Practices  Considered To Boost Website Traffic","author":"Kavita Arora","date":"October 13, 2016","format":false,"excerpt":"Having an online presence has never been more important in today\u2019s ever changing digital world.\u00a0 One of the most \u00a0important questions is \u201chow can we drive more traffic to our website?\u201d One of the first steps of any successful online strategy is to engage with your audience by creating high\u2026","rel":"","context":"In &quot;Custom Software Development Solutions&quot;","block_context":{"text":"Custom Software Development Solutions","link":"https:\/\/onclickinnovations.com\/blog\/category\/custom-software-development-solutions\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/10\/traffic.jpg?fit=740%2C380&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/10\/traffic.jpg?fit=740%2C380&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/10\/traffic.jpg?fit=740%2C380&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/onclickinnovations.com\/blog\/wp-content\/uploads\/2016\/10\/traffic.jpg?fit=740%2C380&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":607,"url":"https:\/\/onclickinnovations.com\/blog\/how-websites-can-affect-your-conversion-rates\/","url_meta":{"origin":435,"position":2},"title":"How websites can affect your conversion rates","author":"Kavita Arora","date":"January 17, 2017","format":false,"excerpt":"Mostly total marketing budget is being spent on bringing visitors to their website while very little of the resources are being dedicated to conversion optimization. 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