{"id":371,"date":"2016-09-28T13:06:34","date_gmt":"2016-09-28T13:06:34","guid":{"rendered":"http:\/\/blog.onclickinnovations.com\/?p=371"},"modified":"2016-09-28T13:07:44","modified_gmt":"2016-09-28T13:07:44","slug":"enhanced-instagram-features","status":"publish","type":"post","link":"https:\/\/onclickinnovations.com\/blog\/enhanced-instagram-features\/","title":{"rendered":"Enhanced  Instagram Features"},"content":{"rendered":"<p><a href=\"http:\/\/blog.onclickinnovations.com\/enhanced-instagram-features\/\">INSTAGRAM\u00a0<\/a>has introduced new and valuable features for businesses, aimed in particular at small- to medium-sized companies. \u00a0Much like Facebook profiles are different from business Facebook Pages,\u00a0\u00a0Instagram\u2019s Business Profiles now offer you the chance to distinguish your company from all the individual users on the site. Instagram Business Profiles allow you to provide directions to your business, choose a way followers can contact you with one click, and more. Business profiles also unlock access to Instagram\u2019s new Insights analytics feature and give you the ability to promote your posts.\u00a0 While free to obtain, only those who have a business page on Facebook can set up an Instagram Business Profile and these new features.<\/p>\n<p>Until now, the only quantifiable ways to measure the success of an Instagram post\u00a0\u00a0were the number of likes, comments and video views. Instagram\u2019s new in-app Insights feature provides businesses with a dashboard of info on post engagement. Using the Insights feature, you can see what time of day the post did best, the kinds of people who engaged with the post, and more. There is no charge for this service, and it\u2019s open to non-advertising businesses.Businesses can now turn well-performing posts into ads, right from the Instagram app.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INSTAGRAM\u00a0has introduced new and valuable features for businesses, aimed in particular at small- to medium-sized companies. \u00a0Much like Facebook profiles are different from business Facebook Pages,\u00a0\u00a0Instagram\u2019s Business Profiles now offer you the chance to distinguish your company from all the individual users on the site. 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