{"id":315,"date":"2016-09-08T12:53:17","date_gmt":"2016-09-08T12:53:17","guid":{"rendered":"http:\/\/blog.onclickinnovations.com\/?p=315"},"modified":"2016-09-08T12:53:17","modified_gmt":"2016-09-08T12:53:17","slug":"pay-per-click-ppc","status":"publish","type":"post","link":"https:\/\/onclickinnovations.com\/blog\/pay-per-click-ppc\/","title":{"rendered":"Pay-Per-Click (PPC)"},"content":{"rendered":"<p>Pay-per-click advertising (PPC) is a powerful marketing channel for nearly every business. In today\u2019s world, it is almost\u00a0a necessity for any business to invest in paid search. There are many facts you may already know about\u00a0<a href=\"http:\/\/blog.onclickinnovations.com\/pay-per-click-ppc\/\">PPC<\/a>, such as the importance of your website\u2019s quality score and the need for content, but below listed \u00a0a few things you may not be aware of like \u00a0<strong>:: <\/strong>More than 50% of paid search clicks are mobile, which means it is imperative you have a mobile-friendly and responsive website to accommodate your audience\u2019s web traffic.<\/p>\n<p>&nbsp;<\/p>\n<p>Even though your SEO strategy is top-notch and you rank well organically for particular keywords, paid search clicks will often outnumber your organic clicks. \u00a0Considering that most of the population is well aware of what television, print and even most digital advertisements look like, it can be easy to think internet users recognize the difference between paid and organic search results. Utilizing a platform\u2019s ability to eliminate less likely conversions through negative keyword selection can improve the effectiveness of your campaign. Adding negative keywords like \u201cdiscounted\u201d and \u201cfree\u201d can keep you from wasting your time on people not willing to make an investment in your product. If considering launching a PPC campaign for your business feel free to contact Onclick Solutions.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay-per-click advertising (PPC) is a powerful marketing channel for nearly every business. In today\u2019s world, it is almost\u00a0a necessity for any business to invest in paid search. There are many facts you may already know about\u00a0PPC, such as the importance of your website\u2019s quality score and the need for content, but below listed \u00a0a few &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/onclickinnovations.com\/blog\/pay-per-click-ppc\/\"> <span class=\"screen-reader-text\">Pay-Per-Click (PPC)<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[51,125,122,124,70],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pay-Per-Click (PPC) | Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onclickinnovations.com\/blog\/pay-per-click-ppc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pay-Per-Click (PPC) | Blog\" \/>\n<meta property=\"og:description\" content=\"Pay-per-click advertising (PPC) is a powerful marketing channel for nearly every business. 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