{"id":172,"date":"2016-07-25T13:10:45","date_gmt":"2016-07-25T13:10:45","guid":{"rendered":"http:\/\/blog.onclickinnovations.com\/?p=172"},"modified":"2016-08-02T19:53:09","modified_gmt":"2016-08-02T19:53:09","slug":"verizon-yahoo","status":"publish","type":"post","link":"https:\/\/onclickinnovations.com\/blog\/verizon-yahoo\/","title":{"rendered":"Verizon & Yahoo"},"content":{"rendered":"

Verizon is officially<\/a> acquiring Yahoo\u2019s core business, which includes Yahoo\u2019s advertising, content, search and mobile activities. The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising. Yahoo is a company that has changed the world, and will continue to do so through this combination with Verizon and AOL. Last year, Verizon acquired<\/a> AOL to boost its media and advertising businesses. Verizon remains a giant telecom company, but the acquisitions of AOL and now Yahoo show that the company wants to diversify its revenue and operations.<\/p>\n

This way, AOL gets more scale and reaches enough internet and mobile users to become an advertising giant reaching hundreds of millions or even billions of people. We have enormous respect for what Yahoo has accomplished: this transaction is about unleashing Yahoo\u2019s full potential, building upon our collective synergies, and strengthening and accelerating that growth. Yahoo and AOL popularized the Internet, email, search and real-time media. It\u2019s poetic to be joining forces with AOL and Verizon as we enter our next chapter focused on achieving scale on mobile. Combining Verizon, AOL and Yahoo will create a new powerful competitive rival in mobile media, and an open, scaled alternative offering for advertisers and publishers.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Verizon is officially acquiring Yahoo\u2019s core business, which includes Yahoo\u2019s advertising, content, search and mobile activities. The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising. 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