Search Engine Optimization Archives | Blog

Website Maintenance

it_geeks — Sat, 21 Jan 2017 11:13:38 +0000

A website needs regular website maintenance to function properly. There are many issues related to websites which need regular attention so that the website can remain unharmed by malicious attacks and can always remain updated with the latest information and content. Regular website maintenance is the key to online sustainability. Website owners think that once their CMS website has been built, you don’t need to do anything more to it other than add content but that is just one aspect of the overall website maintenance. Website Maintenance comprises all the activities needed to ensure the smooth functioning and operational integrity of the website like:

Website Publishing
Website Quality Assurance
Manage Communication With Website Visitors
Measure Success Of The Website
Manage technical aspects of the website

The decision of maintaining the website in-house or outsourcing to an agency also depends on the size of the website and also on the availability of people having the required knowledge to maintain the website in-house. Some may lack the knowledge and tools needed for proper website upkeep. Usually people invest a huge amount developing a good website and many times also spend on promoting the website online but in the name of maintenance they assume that only adding content is enough and as they can easily manage that via the CMS very little attention is paid to the other aspects of the website. One needs to allocate a certain budget for the regular maintenance also. One solution is to hire a company that specializes or offers web maintenance services. Hence all these activities can be managed in-house by having a dedicated team or outsource it to different specialized agencies by defining the scope of each agency very clearly and appoint a person in-house to co-ordinate with the different agencies to achieve success or find a company which offers turnkey solutions and offers all these services under their hood.

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Aspects that counts while doing SEO

it_geeks — Wed, 28 Dec 2016 12:27:30 +0000

Ofcourse, good designs and interesting pictures would draw an audience to your website. Still there occur so many things to the success of your site like content which is likely to hold customer’s attention. Not only does your content have to be interesting, informative, and relevant, but it should also be optimized for search engines. That conclude content affects SEO and eventually your listing in Google. So to get your website in a good rank in Google it must be SEO friendly and should avoid common mistakes.

Keywords the first thing that will make your content and further SEO to a next level. We must know the appropriate keywords first to have a good impact and to reach out there to your customers plus keeping it in mind that the content should not be irrelevant. Duplicate Content is an another issue. Not only will Google’s algorithms dock you for duplicate content by bumping you down in page rank, but your audience will lose trust in your relevance. Learning how to use Google Analytics helps you keep on track of your website’s statistics and see how many people come to your site and how they behave. This helps you create strategies to fix undesirable results. Bombarding your audience with link after link can make them to the point of disregard and bouncing off your page. One thing more to get into notice is if your page takes longer to load than to read this sentence, you have already lost your reader. For a successful high ranking website, it is crucial to have a strong SEO campaign. By avoiding these common SEO mistakes, we can provide our website, and essentially our business, the best opportunity to thrive online. Last thing that can lead to your SEO campaign back to square one is an amateur Website Design. A professional website is engaging and easy to navigate. Try to spot the professionals.

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Responsive Web Designs

it_geeks — Mon, 28 Nov 2016 13:05:19 +0000

RESPONSIVE WEB DESIGN a website which is designed to work properly in regular computer and tablets and smartphones. That means same resources from the desktop site, but display it’s information in a way that is appropriate to any device visitors might be using to see the site. It becomes very easy for anyone to check the Internet for anything related to a conversation, idea or desire that they may have at that instant. The problem comes when your site is not coded to be displayed correctly for these devices people are using while trying look for your product. If your site is not easy to navigate the visitor’s first reaction will be to click back into their search engines results and look for another company where they feel more comfortable to make their purchase.

Search Engines have been putting a lot of attention on this matter and giving preference to responsive websites over non-responsive ones in their search results. You should have a responsive website design that besides looking good it also flows nicely when browsing your site. Also, just creating an app does not guaranty that people will download and install it just to make purchases or contact you. It all depend on your industry and how you expect your responsive site to behave on each situation, One more thing to take in consideration is page speed. You want your responsive website to load fast as possible since most of your visitor will be connected to their Internet using their data connection and sometimes these connections can be very very slow. The company in charge of the creation of your responsive site be aware of this and have the technology and all the needed codes and optimizations to make this happen. Otherwise the customer clicking back to look for one of your competitors with a better website.

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Effective Keyword For Better SEO

it_geeks — Sat, 05 Nov 2016 13:25:12 +0000

Can you increase your website or blog traffic using right Keywords? It will be no surprise to you that picking the right KEYWORDS for your campaign can make or break your ranking on Google. What is the “right” keyword though? How do you find the right word or string of words that will bring customers to your site and get them to convert? Remember, your goal is never simply to get people to your site. That’s a waste of time, effort, and money. You want people coming to your site that have a real chance of converting. Instead of “keyword,” think more about a “Key PHRASE” Targeting one-word keywords can be useful in certain situations, but generally you’ll find better results from some combination of words for two reasons.

To attract the right visitors to your Web site, you need to use keyword instead of just single keywords. This helps search engines match users to results that are more relevant to them.With a longer key phrase you’ll catch possible customers much later in the buying process. The more specific their searches are, the closer they are to making a purchase and the closer you are to converting them. You should put in a fair amount of time learning about the market you’re in and how people search within that market. Make sure your audience is the driving force behind everything you do. They are the ones you’re trying to convert. Sometimes keywords don’t work. If keyword is under performing, switch it out for something new and see how that does in its place.

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How Google AMP Affects Your SEO

it_geeks — Wed, 02 Nov 2016 12:59:49 +0000

Google has shifted their focus as well looking to enhance the mobile internet as much as possible which has included spotlighting local search as well as showing preference to mobile friendly websites. The Accelerated Mobile Project is an open source program built on AMP HTML, a new open coding framework that uses existing web technologies. To reduce load times, AMP trims HTML tags and reduces page rendering which basically sheds weight from your web pages. Google then uses their own content delivery network known as the GOOGLE AMP Cache to store web pages and then deliver them at ridiculous speeds. They are able to do this because the cache is a proxy-based global content delivery network so basically they shorten the distance between the request and delivery.

A critical component of the user experience is load speed and AMP certainly helps boost your times. A few news sites switched to AMP at the end of 2015 and within month’s visitor traffic, which had been steadily declining, jumped up 25%. Obviously Google has a stake in faster mobile web speeds as that leads to customer satisfaction for them as well along with providing a better platform for ad revenue. Google has announced that websites using AMP implementations may get a boost in rankings. Analytics can be overwhelming to a site behind the scenes with different reports tracking specific things. AMP aims to cut down on redundant tags that then slow down loading times and reduce the user experience. With only one set of tags being used to report data to multiple tools, they are streamlining that process as well. One problem with monetizing sites with ads has been waiting for the darn things to load. Third-party ads typically take longer to load and can be very annoying to users as they wait for the entire site to load, sometimes because the ads are preventing other aspects from loading until they are done. With AMPed up ads, for those ad networks that use the AMP-ad extended component, the load speed is almost instantaneous just like for your AMPed up site. The bottom line is that Google has spent a lot of time and money on AMP. The benefits to users is speed and satisfaction while a business can now consider ad revenue along with better SEO rankings on top of providing a better user experience.

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Practices Considered To Boost Website Traffic

it_geeks — Thu, 13 Oct 2016 11:29:36 +0000

Having an online presence has never been more important in today’s ever changing digital world. One of the most important questions is “how can we drive more traffic to our website?” One of the first steps of any successful online strategy is to engage with your audience by creating high quality content. The use of well-written text, beautiful images and informative videos can increase user retention, leading to a higher chance of your content being shared across other platforms. The more your content is being shared, the more people are viewing and engaging with your website. Online advertisements are a sure way to increase traffic to your website. When used correctly, social media also can be an effective way to drive more traffic to your website. Sharing content on social media websites like Facebook, Twitter and Google Plus is highly beneficial and will enhance your overall reach and drive more people back to your website.

Search Engine Optimization is essentially how well your website ranks on search engines which ultimately raise the amount of clicks to your website. Email Marketing is a great way to deliver high-quality content directly to your subscribers and increase the amount of traffic to your website. The more people you sign up, the more they will end up back onto your website. A well designed website can make a difference to your SEO and overall traffic. A strong landing page with a simple navigation could reduce the bounce rate and increase the click through rates to other pages, which means more people are viewing your content.

Websites are effective when they are fully functioning, user friendly and responsive . It’s important to ensure your website runs smoothly as nobody likes a website that doesn’t work properly or has limited functionality. Another figure that is likely to increase is the amount of time spent on mobile devices every day, which is why it would be beneficial for your website to be optimised for mobile. This will inevitably increase your total reach as more users are likely to find and engage with your website, especially if your website has good searchability on mobile devices. Finally, it’s important is to keep analysing all of your data as it’s worth paying more attention to strategies that yield positive results. Not all strategies will work for everyone, a large proportion of finding an effective strategy is by trial and error so you can figure out what works best for you and your website.

If you need any assistance with web design, web development or mobile then please feel free to contact us so we can help you get the most out of your website.

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Pay-Per-Click (PPC)

it_geeks — Thu, 08 Sep 2016 12:53:17 +0000

Pay-per-click advertising (PPC) is a powerful marketing channel for nearly every business. In today’s world, it is almost a necessity for any business to invest in paid search. There are many facts you may already know about PPC, such as the importance of your website’s quality score and the need for content, but below listed a few things you may not be aware of like :: More than 50% of paid search clicks are mobile, which means it is imperative you have a mobile-friendly and responsive website to accommodate your audience’s web traffic.

Even though your SEO strategy is top-notch and you rank well organically for particular keywords, paid search clicks will often outnumber your organic clicks. Considering that most of the population is well aware of what television, print and even most digital advertisements look like, it can be easy to think internet users recognize the difference between paid and organic search results. Utilizing a platform’s ability to eliminate less likely conversions through negative keyword selection can improve the effectiveness of your campaign. Adding negative keywords like “discounted” and “free” can keep you from wasting your time on people not willing to make an investment in your product. If considering launching a PPC campaign for your business feel free to contact Onclick Solutions.

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